Build a digital strategy that connects your customers, channels and business goals.
23–26 MAR 2027 | VIRTUAL CLASSROOM | 4 HALF DAYS
Is this course for you?
-
Our digital activity needs a clearer strategic direction
-
I want to connect our channels around the customer journey
-
I need more confidence deciding where to focus our effort
-
I want a practical plan I can bring to life and measure
What you'll be able to do
-
✓ Set a clear direction for your digital marketing
-
✓ Build your strategy around customer needs
-
✓ Make more informed channel and content choices
-
✓ Turn your strategy into a plan you can measure and improve
What you’ll learn
Module 1: Set the Strategic Direction
Module 2: Build Around Your Customers
Module 3: Make Your Strategic Choices
Module 4: Turn Strategy into Action
Everything you need to know
23–26 March 2027 | Virtual Classroom | 4 Half Days
Price: $1,290
How you will learn
Learn through real examples, guided templates and practical exercises using analytics tools. Develop your digital marketing strategy and receive a Certificate of Completion at the end of the course.
FAQ
Who is this course designed for?
Marketers who want to strengthen their strategic planning and connect digital activity to customer needs and business goals. It is primarily for marketers who drive strategy and lead teams.
How is the course delivered?
Join four live, interactive virtual classroom sessions across consecutive mornings, from 23 to 26 March 2027.
Will I work on my own strategy?
The course uses guided templates, real examples and practical exercises to help you develop a digital marketing strategy and plan how to implement it.
Course Details
23-03-2027 | 09:00 am - 26-03-2027 | 01:00 pm
Virtual Classroom
Your instructor
Kristin Bengtsson
Partner at Write Way Up Consultancy
Kristin Bengtsson is a dynamic business and marketing leader and partner at Write Way Up Consulta...