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Connect your digital channels into a clear strategy and build your own plan as you learn.

3 MARCH – 5 MAY | VIRTUAL CLASSROOM | 10 TEACHING WEEKS + OPTIONAL ASSESSMENT

Is this course for you?

  • I understand parts of digital marketing, but want to see how they work together

  • I need a stronger framework for building a digital marketing strategy

  • I want greater confidence choosing channels and evaluating performance

  • I want to develop a practical plan I can apply to my business

 

Guest Speakers

Nick Ellery
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Lisa Dickson
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Emily Eliot
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Jimmy Hilvert
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Richard Whitworth
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What you'll be able to do

  • ✓  Build a connected digital marketing strategy

  • ✓  Choose channels around your audience and objectives

  • ✓  Use data and technology to support delivery

  • ✓  Measure performance and identify improvements

 

What you’ll learn

Module 1: Week 1 - Strategic Grounding

Module 2: Week 2 - Content and Media Planning

Module 3: Week 3 - Display, Video, Audio, DOOH

Module 4: Week 4 - Paid and Organic Search

Module 5: Week 5 - Social Media and Influencer Marketing

Module 6: Week 6 - Emails, Landing Pages, Websites and Mobile

Module 7: Week 7 - Data & Tech Implementation

Module 8: Week 8 - Measurement

Module 9: Week 9 - Optimisation

Module 10: Week 10 - Working Practices

Module 11: Week 11 - Final Session (Optional)

What marketers say

Laura, Senior Marketing Manager

"This course included a broad range of relevant content to improve my knowledge and skills in digital marketing. The lecturer was very knowledgeable and helpful. I particularly liked the practical tools provided as part of the course that I could apply to my own business."

Cassie (Local Government)

"I've found the Digital Marketing Certificate invaluable in learning and understanding the digital marketing world in real terms."

Jinger (Federal Government Agency)

"The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear, and the homework was reasonable and well-explained. Highly recommend!"

Joe, Marketing Manager

"I found the course to be very insightful and a really good way to capture as much of the digital marketing landscape as possible. Simone's knowledge was excellent, especially around emerging technologies like AI, and how they’re impacting the industry. The guest speakers were great and helped provide insights into their industry. Overall, I enjoyed the course and would recommend to anyone wanting to get a holistic view of how digital marketing works."

Everything you need to know

3 March – 12 May 2027  |  Virtual Classroom  |  10 Teaching Weeks + Optional Assessment

Black Friday Sale Price: $2,600

Price includes weekly self-paced content, case studies, activities and a 90-minute live tutorial. The first six weeks include live sessions with leading Australian CMOs. On-demand lectures and resources are available 24/7.

FAQ

How much live learning is involved?

Join a 90-minute live tutorial each week, alongside self-paced learning. The listed live session time is 5pm–6.30pm. [Confirm timezone and full session calendar.]

Will I develop my own strategy?

Yes. You will build your own digital marketing strategy as you progress through the course.

Is the assessment compulsory?

No. The final assessment is optional. Passing it earns the digital badge; completing the course earns a Certificate of Completion.

ENROL NOW

Members $3,311 per person

Non Members $3,895 per person

*includes GST

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Course Details

  • 03-03-2027 | 05:00 pm - 12-05-2027 | 06:30 pm
  • Virtual Classroom

Your instructor

Simone Blakers

Customer Experience Consultant, LiquidCX

Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...

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