Turn scattered content activity into a clear strategy that drives your business.
13-14 APRIL | VIRTUAL CLASSROOM | 2 HALF DAYS
Is this course for you?
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We create plenty of content, but I want a clearer strategy behind it
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I need to connect our content to customer needs and business goals
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I want a more structured way to plan and manage content across channels
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I need to know what content is working and where to improve
What you'll be able to do
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✓ Build a content plan with a clear purpose
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✓ Match content to the customer lifecycle
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✓ Plan production and distribution across channels
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✓ Evaluate content and improve its performance
What you’ll learn
Module 1: Give Content a Clear Role
Module 2: Plan Around the Customer
Module 3: Build a Connected Content Plan
Module 4: Evaluate the Work
Module 5: Distribute and Amplify
Module 6: Measure and Improve
Everything you need to know
13–14 April | Virtual Classroom | 2 Half Days
Includes live virtual teaching and a Certificate of Completion.
FAQ
Is this a content writing course?
The focus is content strategy: planning, managing, distributing and evaluating content. It suits marketers who want a clearer direction for their content activity.
How is the course delivered?
The course is delivered in a virtual classroom across two mornings, on 13 and 14 April.
What recognition will I receive?
You will receive an ADMA Certificate of Completion at the end of the course.
Course Details
13-04-2027 | 09:00 am - 14-04-2027 | 01:00 pm
Virtual Classroom
Your instructor
Fergus Stoddart
Founding Partner, Edge
Fergus is the founding Director of Edge, an integrated content, creative and communications agenc...